Through research, the consulting team was able to identify similarities in the needs and motivations of the 3 main groups of customers – young family travellers (family with young children), filial travellers (seniors travelling with adults) and senior independent travellers.
“We repositioned WTS Travel as the most convenient travel operator that promises a Welcoming, Thoughtful and Seamless travel experience. To support this positioning, we crafted an internal brand mantra of “By Land, Sea or Air – We care how you get there” to guide WTS Travel in its strategy and culture building, a simple and actionable phrase that employees could relate to.”
All About Vibrancy and People
The logo was refreshed to bring about the brand personality to be like that of a trusted family friend. In a market where communications are loaded with jarring images and loud icons, we developed a set of secondary graphics to succinctly and cleverly communicate the brand’s offerings – land, sea, air.
Brand imagery feature the target market in both candid and intentional poses with messages that intentionally resonate with their needs:
Play | Bond | Explore