Brand & Franchising Consultants: Branding | Franchising | IP Management

2007

30 Aug

Branding Seminar: Getting Out of the Commodity Trap

Jointly organised by the International Trade Institute of Singapore (ITIS) and Franchising & Licensing Association (Singapore) (FLA), this seminar cum workshop touched on brand essentials from the viewpoint of a branding consultant and a popular homegrown brand owner. Addressing a crowd of over 30 professionals, A. S. Louken CEO Luke Lim discussed the importance of branding, the challenges involved, and how to create and manage a market-oriented brand.

10 & 11 Jul

Gold Sponsor of IE Singapore's International Enterprise Forum 07 and Prime iAdvisor to IE Singapore's new internationalisation programme

IE Singapore held its fourth International Enterprise Forum on 10 & 11 July 2007 at the Raffles City Convention Centre for local exporting companies to network and learn the latest on global export strategies, opportunities and challenges.

A. S. Louken is proud to be the only strategy consultancy firm appointed as a gold sponsor of this distinguished forum. This is the second time that we are involved in this flagship IES event. This year, the forum also saw IES launching the iAdvisor programme where top consulting firms are invited to partner IES in advising their clients on internationalisation issues. We are honoured to be appointed as the prime iAdvisor for this programme. The forum also featured the annual Singapore International 100 Ranking Gala Dinner which celebrated the overseas achievements of 100 Singapore-based companies.

2005

Oct

Enabling the development of strong local brands - 938Live and Capital 95.8FM
A session on how SMEs can benefit from a brand development exercise and the growing interest amongst local enterprises in this aspect.

Feb - Mar

Beyond Singapore - Channel U
A 4-part programme that showcases the efforts and experiences of successful local brands in seeking regional expansion for their businesses.

Feb - Mar

Brand Health Check: Is Coke in danger of losing its fizz? - Marketing Magazine
A commentary on whether Coke can retain its top-of-minds position in the cola industry.

* Please contact us if you need to find out more about any of the above articles & programs.

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News - Conferences & Seminars