News - Insights
| A.S. Louken is regularly invited to dispense our insights on branding and franchising issues in the media. | ||
| 2009 | ||
| Sep | The brand master – Straits Times The story of A.S.Louken, its dreams, aspirations and how the little men help brands grow |
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| SMEs stay positive Straits Times Online Insights on SMEs' view of the market outlook based on a survey conducted by A.S.Louken in conjunction with Associate of Small and Medium Enterprises (ASME) |
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| New markets key to SME growth – Asia One CEO Luke Lim share on likelihood of local SMEs venturing overseas due to improved market sentiments |
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| 2006 | ||
| Oct | The attractions of entering into a franchise agreement - 938 Live Takes a look at the benefits of franchising from a franchisor, franchisee and franchise development specialist perspective. |
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| Jul | Why some brands fade away - Channel 5 "In & Out" A.S. Louken CEO Luke Lim shares his views on why certain brands (e.g. Rotiboy) and fads (e.g. skate scooters and bubble tea) lose their appeal after a brief "hot" spell. |
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| 2005 | ||
| Oct | Enabling the development of strong local brands - 938Live and Capital 95.8FM A session on how SMEs can benefit from a brand development exercise and the growing interest amongst local enterprises in this aspect. |
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| Feb - Mar | Beyond Singapore - Channel U A 4-part programme that showcases the efforts and experiences of successful local brands in seeking regional expansion for their businesses. |
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| Feb - Mar | Brand Health Check: Is Coke in danger of losing its fizz? - Marketing Magazine A commentary on whether Coke can retain its top-of-minds position in the cola industry. |
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| * Please contact us if you need to find out more about any of the above articles & programs. | ||