Positioning Strategy


Branding for Business Growth

Branding for Business Growth

Dr Kong Cheen Lau holds a Ph D in Marketing and serves as our Senior Director. The following are excerpts from his speech given at the lunchtime seminar “The Next Lap: International Growth”. All enterprises — no matter how established, stable, or dynamic — encounter speed bumps. This is true for those seeking to expand locally and for those bringing their business abroad. To manoeuvre...

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5,000 Years of Civilisation

5,000 Years of Civilisation

Karyn Lim is our Chief Executive Officer.The following are excerpts from her speech delivered at the Asia Soft Furnishings Forum held in Hangzhou. China, with its 5,000 years of civilisation, possessed not just strong human capital, but was once a kingdom thriving in innovations, arts and culture, and material inspiration. Encouragingly, in recent years, a new breed of Chinese artists have started to express their...

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Entering Easy, Staying Tough

Entering Easy, Staying Tough

Karyn Lim is our Chief Executive Officer. The following are excerpts from her speech delivered to 100 Singapore based Small Medium Enterprises at RSM Chio Lim Stone Forest Annual China Briefing Forum. She delivered this speech alongside Maggie Zhou, Vice General Manager of Alibaba Group on the need to develop an effective O2O strategy (Online with offline branding and marketing strategies). How should a brand...

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