Internationalisation


From Singapore to Rest of Asia

From Singapore to Rest of Asia

Karyn Lim is our Chief Executive Officer. The following are excerpts from her speech delivered at an economics and finance forum held in Chongqing, China. Know the competition. Focus competency. Replicate fast. For brands going global, this is the winning formula. This works for Chinese brands entering Asian markets, as well as for Singaporean brands moving out to the world. Whether your journey begins in...

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Entering Easy, Staying Tough

Entering Easy, Staying Tough

Karyn Lim is our Chief Executive Officer. The following are excerpts from her speech delivered to 100 Singapore based Small Medium Enterprises at RSM Chio Lim Stone Forest Annual China Briefing Forum. She delivered this speech alongside Maggie Zhou, Vice General Manager of Alibaba Group on the need to develop an effective O2O strategy (Online with offline branding and marketing strategies). How should a brand...

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