Intellectual Property


Protecting What Makes You Successful

Protecting What Makes You Successful

Denis Tan is an Associate Director and serves as our FMCG Lead. The following are excerpts from his speech delivered at the IPOS’ IP Consult Food & Manufacturing Seminar. We know that brands are powerful assets. What constitutes this value? A brand, like a person, is recognised by its own distinctive and unique characteristics. These signatures could range from its name, visual marks, to packaging...

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