Digital Branding


Big Data Coming Your Way

Big Data Coming Your Way

Dr Kong Cheen Lau holds a PhD in Marketing and serves as our Senior Director. The following are excerpt from his speech “The Age of Big Data Analysis.” The interest towards big data of late is very much attributed to the large amount of data generated from both within organisations and in the digital space. For instance, within each minute, brands receive 34,722 likes, Facebook...

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