Unique Gas Solution
While many B2B companies may think that branding is irrelevant to a functionally driven market, Unique Gas has the foresight to realise what branding can do for its business. Unique Gas saw the need to strengthen its brand identity so it would be immediately recognised by F&B operators and the public. Now, the energy provider is no longer perceived as a traditional industry but one that is forward-looking, high-tech and highly efficient. With a more prominent brand platform, UGS won Entrepreneur of the Year award (EYA) and the Singapore Prestige Brand Award (SPBA) in 2009.
Outlook
Outlook
The ‘Unique’ look has captured the attention and hearts of business owners. The new communications rolled out gained a higher response and recall rate than in the past, this progression highlights the re-ignition of a brand once perceived to be in the sunset industry. Our consultants believe that UGS can continue to gain from strength to strength driven by the new positioning and strategies firmly in place. Once seen as a blue-collar job, UGS staffs are now proud of their new brand identity and are excited to build a career in this innovative company.
Project: Branding
Scope: Brand Enhancement
Growth Tracker: Excitement and motivation amongst staff to be working for a high growth company
Attact new talents to join the staff team
Increase distinction amongst competition
Scope: Brand Enhancement
Growth Tracker: