Mind Language Centre
Mind Language Centre is a subsidiary of Mavis Tutorial Centre that provides enrichment and tuition classes for Chinese. While following the MOE syllabus, it also injects fun and creativity into its lessons. To help Mind Language centre expand to the Western part of Singapore and franchise its brand overseas, A. S. Louken assisted in its franchise marketing activities, devised detailed franchise manuals defining key operational guidelines for franchisees. To date, Mind Language Centre has participated in FLA (Franchise and Licensing Show) for the past two years, and also signed up two local franchisees.
Project: Franchise
Scope: Franchise Devepment
Growth Indicators:
▪ Signed on 2 franchisees in a year
▪ Staff more aware of IP
Scope: Franchise Devepment
Growth Indicators:
▪ Signed on 2 franchisees in a year
▪ Staff more aware of IP