As one of the participating teams representing the Ebeltoft consortium, A.S. Louken was tasked to study innovative retail concepts and retail channels in Japan and Southeast Asia. The research conducted was to help Metro AG, a global retailing company with its expansion strategies in Asia. Our consultants were sent to Japan for a study trip, conducted both field and online research and evaluated key trend formats for the Southeast Asian market.
Outlook
With invaluable information presented in case studies and research, the market penetration intelligence A.S. Louken collected provided Metro AG critical insights on fast growth consumer models in Asia in the next three to five years.