Fru-o-asis
Busy lifestyles often lead to unhealthy diets. Fru-O-asis wanted to challenge busy people to include fresh fruits as part of their lives, without the inconvenience. With special packaging that retains the freshness and nutrients, retail points were started aside from supermarket channels. Brand communications centred upon “Your Fruit Dietician” spelt vibrance and an abundance of energy that eggs people on to get a fruity boost.
Project: Branding
Scope:
Brand Creation & Brand Rejuvenation
Growth Indicators
Location:
▪ 1 Singapore outlet
▪ New outlet: opening in 2010
Scope:
Brand Creation & Brand Rejuvenation
Growth Indicators
Location:
▪ 1 Singapore outlet
▪ New outlet: opening in 2010