Bullmaster
Bullmaster, a Chinese power tool brand, wanted to compete internationally and gain ground against well-established Japanese, European and American brands. Besides an intensive brand workshop held in China with the Sino-Singaporean management, extensive research and data gathering was carried out. A.S. Louken developed a new brand that communicates its strengths clearly as a handy and hardy tool brand. Now, with a steady export channel to the Middle East and five other overseas markets, Bullmaster is charging forward in the international arena. As a testament of its success, Bullmaster’s products can now be found in Indonesia, Iran, the Middle East and Thailand.
Project: Branding
Scope: Brand Creation
Growth Indicators:
Exports to Indonesia, Iran,
the Middle East and Thailand
Scope: Brand Creation
Growth Indicators:
Exports to Indonesia, Iran,
the Middle East and Thailand