Australian Pork
With an ongoing strong public campaign promoting frozen foods, Australian Pork launched its second phase of awareness campaigns done above-the-line. The mission was to promote chilled pork, which was a fresher, more nutritious and healthier alternative. A two-pronged approach was adopted to reach out to the mass consumers – Supermarket contest & an exciting on-the-spot Taste test event.
Project: Integrated Marketing
Scope: Integrated Marketing
Scope: Integrated Marketing