“It is not easy to rebrand an association that has been around for quite some time and still reinforce the Home Team identity. Through our partnership with A.S. Louken, we found that they understood our needs and our desire to engage our target audience. We are very happy to have A.S. Louken work with us.
Working with A.S. Louken is such a joy because they are with you through thick and thin. We felt we are a family, instead of it being a pure business relationship. They worked with us and gave the best advice and direction on how we could chart our branding campaign. They will go the extra mile to deliver what we set out to achieve – A.S. Louken is definitely your brand partner.”
Muhammad Fairuz Mohd Amir
Head of PR & Communications, HomeTeamNS
“It is very important to find the right partner when you want to do a branding project. It was great working with A.S. Louken. We started before the product was even born- it was at the conceptualisation stage where the team conducted market surveys and interviews for us – through these insights, we were able to extract what was important and incorporate it in the product design as well. The other aspect would be the identity conceptualisation – they were really able to transpire what I have in mind for this brand, feeling and positioning into what you see today.
If you want to consider branding, do approach them. It is a right decision.”
Managing Director, Hegen