RECENT WORKS



Song Fa Bak Kut Teh

Building a memorable bak kut teh brand, systemised for internationalisation

Song Fa Bak Kut Teh
Fagerdala

Transforming a commodity to be inspiring and desirable to b2b manufacturers

Fagerdala
WTS Travel

Bringing out a brand’s full capabilities internally and externally

WTS Travel
HOMETEAMNS

Going beyond a prestigious clubhouse to an inclusive community celebrating the contributions of its members

HOMETEAMNS
HEGEN

Building a new brand with strong reasons-to-believe for quick speed-to-market

HEGEN
Blum

Refreshing a brand to appeal to a younger demographic

Blum
Arch Angel

Creating a differentiated retail experience that engages and informs customers

Arch Angel
ToTT

Creating a differentiated retail experience that engages and informs customers

ToTT

VIEWS


EXPERTISE

RESEARCH

Brand Audit
Market Readiness Assessment
Consumer Behaviour

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STRATEGY

Brand Blueprint
Brand Architecture
Brand Naming

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DESIGN

Brand Identities
Product Packaging
Marketing Collaterals

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DIGITAL

Strategy
Integration
Amplification

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TRAINING

Internal Branding
Design Training
Brand Training

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ACTIVATION

Marketing Plan
Brand Launch

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CLIENTS



Asia Branding Insights

After 15 years of elevating local businesses into leading brands of tomorrow, we can share with you what really works in Asia in the past, present and future.