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Elevating
Businesses
Into Brands

We are an award-winning branding and strategic growth consultancy, with a full service network established across the most dynamic economies in Asia.

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Case Study

SKINC

Case Study

Song Fa

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Case Study

ToTT

As your brand growth partner, we provide insights on making the most out of your unique advantages, moving where you want to be, and acting on the opportunities that count.

The Beginning

2000

Group CEO Luke Lim founds A.S. Louken, the Retail Strategist.

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Lights up

2001

Lumiere, The Innovative Lighting Store, kicks off as A.S. Louken’s first branding project.

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Style

2002

Creation of the Charles & Keith franchise.

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Flavour

2003

Global launch of the BreadTALK brand.

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Homes and Kitchens

2009

Creation of award-winning kitchen lifestyle brand ToTT.

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Nourish skin

2009

Creation of breakthrough skincare brand Skin Inc.

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Communities together

2014

Branding and campaign for Home Team NS rolls out.

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Forming partnerships

2004

Alliance with Ebeltoft Group begins.

2011

A.S. Louken becomes an equity partner in Ebeltoft Group.

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Developing teams

2007

Raised funds for World Vision.

2010

Raised funds for Northeast CDC.

2010

A.S. Louken launches branding manifesto Secrets of the Little Red Cow.

2015

A.S. Louken launches a second book, the highly anticipated Brand Bull Run.

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Expanding presence

2007

A.S.Louken’s popular Little Men mascot retires as positioning evolves to Brand Growth Partner.

2008

Launch of Internal Branding Service.

2010

A.S. Louken opens in China.

2011

A.S. Louken opens in Indonesia.

2013

Launch of advertising division A.S. Louken Tag.

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Achieving recognition

2005

A.S. Louken garners the SMA Singapore and Regional STAR Design Award for work on Kwong Cheong Thye packaging.

2006

A.S. Louken wins Local Brand Hero and Top 10 Consultancy at the Marketing Magazine Awards. The company goes on to win this accolade for nine consecutive years.

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